Creating user-friendly interfaces

Audience research
The target audience is thoroughly studied - its composition, goals and tasks that it will solve with the help of the product.
Definition of functionality
A list of basic functions is defined. The interface structure is created, including sections, menus and navigation elements.
Prototyping
Layouts are designed to determine the optimal arrangement of interface elements. Improvements are made based on user feedback and analytical data.
Creating a design system
A design system is developed to ensure uniformity and consistency throughout the product. A detailed design of the main screens is drawn up.

Alexei Kulbitsky

Alexei Kulbitsky

Founder of the company, art director

LinkedIn Profile

expertise

More than 12 years

specialization

business analysis / UX/UI development patterns and methodologies from strategy to layout and implementation

education

BSU Bachelor's Degree / BSU Master's Degree / Gerrit Rietveld Academie Trainee

Google Forms
Figma
Framer
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Google Analitics
Yandex Metrika

A real case from PRAS

Belarusian Chess.

promotional site for a historical game project

client

PRAS

task

Creating a promotional website for the game, where you can learn its rules and order one of the sets

next section of the site

in which

examples of real projects that the PRAS team has worked on are given