The land of pleasant surprises: what the tourist portal of Belarus has turned out to be

You have to look at Belarus with your eyes wide open. Otherwise, you might miss a lot of really interesting things. And it is difficult to get a feel for the peculiarities, to get into the specifics of local atmosphere without background knowledge

publish date
21.01.2018

Having conceived a project to create a multifunctional website, the National Tourism Agency and PRAS agreed to make a resource that would help tell a new story about the country without leaving out important basic information. This is how Belarus.Travel appeared.

Home page of belarus.travel
Home page of belarus.travel

The goal of the project is to cover all the information necessary for a tourist in one portal. The objectives are to interest, inspire, inform, warn, historically and culturally educate.

The target audience includes people who are focused on finding unusual places for travel and / or recreation and organizing it rationally.

Belarus.travel portal
Belarus.travel portal

Implementation

At first, structuring into non-standard categories was thought out:
 

  • «Unknown Belarus» - with articles about new places, even for the Belarusians themselves, cultural events, routes;
  • «Recreation» — with thematic guides;
  • «Regions» — with sections based on nature zones, instead of usual and conventional division of the territory by regions: «Mysterious Neman Land», «Belarusian Polesie», «Central Belarus», «Amazing Lakeland», «Let's go to the Dnieper Land».

The task of the visual 

To give an idea of Belarus, abandoning clichés like «storks» and «European bisons», which often mean nothing to foreigners (or even mean something else; a stork, for example, is a symbol of Strasbourg).

Instead of ready-made non-working solutions, the design of the portal invites everyone to form their own idea of the country, put it together according to the impressions of large-scale, expressive, juicy photos. The watercolor blur is a sign of the fact that we do not yet fully know ourselves and cannot give a clear answer to the question «who are the Belarusians?».

From a technical point of view, the portal is a constructor, and smart language localization makes it possible to instantly adapt to tourists from different language regions. The administrator, in turn, has the convenience of dealing with site variants in different languages. And all this is organized without "1C Bitrix".

As for promotion, two main business tasks have been implemented at once: the user comes to the site and stays there for a long time - there is something to read and somewhere to look.

next section of the site
in which

examples of real projects
that the PRAS team has worked on are given