Nikolai Tomashevich shares his thoughts on how the concept of a "website" has changed in the modern world of web development. A web product is not only about appearance but also about functionality and ease of use. Read why it’s no longer just about creating a website!

Why is web development not just about creating a website?

Mikalaj Tamashevicz shares his thoughts on how the concept of "website" has changed

<p>Today, web development is not about creating a website for the sake of checking off a task or making a beautiful design. Digital products have become the core of business processes for many companies. They process payments, manage logistics, analyze customer behavior, and directly influence revenue.</p><p>At PRAS, we see web development as a strategic asset for business. And here's why it matters.</p>

<h3>A web product today is a service, not a showcase ⚙️</h3>

<p>Many still think in terms of "we need a website." But if the product really works for the business, there’s always a complex system behind the facade:</p><ul><li>working with user data</li><li>integrations with external services (CRM, ERP, payment systems)</li><li>complex business logic</li><li>real-time analytics</li></ul>

<blockquote><p><strong>Example</strong>: An online store is now a full-fledged e-commerce platform. It needs to handle dozens of processes simultaneously: from stock verification to calculating personalized discounts</p></blockquote>

<h3>Architecture is the key to scalability 🌱</h3>

<p>One of the main mistakes at the start is developing a web product “for current needs.” As a result, any modification becomes a costly and risky "rewrite of the core."</p><p>The right approach is to design the architecture with growth in mind.<br>We consider:</p><ul><li>potential traffic increase</li><li>plans for expanding functionality</li><li>adding new services or APIs</li><li>the possibility of entering new markets</li></ul>

<blockquote><p>For one of our projects, we designed the architecture with scalability in mind. Two years later, the client smoothly transitioned to a SaaS model and launched the product in new markets — without reworking the core</p></blockquote>

<h3><strong>User experience and performance come first, not "later" </strong>🧐😎</h3>

<p>A web product is not just about the external look. UX mistakes, poor performance, and weak data handling can cost a business revenue and customer loyalty.</p><p>What needs to be laid out from the start:</p><ul><li>a thoughtful UX based on user scenarios</li><li>optimization of load speed and responsiveness</li><li>smart handling of data and caching</li><li>security at the architecture level</li></ul>

<blockquote><p><strong>Not obvious but important</strong>: every subscription form or calculator on the website should already be designed with future analytics in mind. This allows the business to understand where interest is growing and where customers are dropping off</p></blockquote>

<h3><strong>A strong team is a view beyond the horizon </strong>🦾</h3>

<p>One of the main advantages of working with an experienced team is the ability to see the product not only at the launch stage but also understand its evolution.</p><p>We often propose solutions that open future opportunities:</p><ul><li>transition to a SaaS model</li><li>launch of personal accounts and partner programs</li><li>deep work with big data and ML</li><li>integrations with new services and AI</li></ul>

<p>In general, web development today is a strategic investment.<br>Choosing a contractor for web product development is choosing a technological partner who will be with you from the start and help you grow.</p><p>At PRAS, we approach projects this way. We build architecture with a view to the future, account for all business risks, and help clients turn the web into a real growth driver.</p>

Why web development is a long time ago not “make a website”

PRAS has received awards in the fields of interfaces and technology from Behance

UI and Motion in our cases recognized by experts

Discussion of technologies and experience sharing with Yandex experts

PRAS at FoodTech Tour Minsk

News feed about the company PRAS. All fresh and new events about the life of the company. Stay up to date with everything about PRAS

Why web development is a long time ago not “make a website”

Mikalaj Tamashevicz shares his thoughts on how the concept of "website" has changed

Read also