online constructor of designer furniture

Geometree Variation

Woodberry has been woodworking and making stylish solid wood furniture under the Geometree brand for 15 years. In 2020, a special online designer was created for the new Geometree Variation project, which proves that high-end furniture can be created yourself from the comfort of your own home and is designed to attract new customers.

Creating an online constructor of designer furniture
Main page of the project
Main page of the project
Design of all web application pages

The project involved the design of 10 manufacturer's items as well as 10 variants each of the appearance of the bodies, fronts and accessories. 

The names of the models show the elite and nobility of the manufactured furniture. A special 3D constructor changes the appearance of objects in real time and allows a user to get exotic combinations based on existing solutions.

Homeowners who appreciate exclusive items can design their own furniture and place an order through the registration form. Ready-made furniture and accessories are available for purchase online using the shopping cart. Professional designers like the downloadable 3D mockups to add luxury items to the home or office.

A special section introduces the manufacturer's philosophy and operating principles. In case of having questions or needing advice, the feedback form or the built-in online chat can be used.


• Interactive 3D constructor with easy operation.
• Special registration form.
• Shopping cart with price calculation.
• 3 separate language versions.
• Adaptation for viewing from mobile devices.
• Distribution of content by thematic blocks to simplify navigation.
• Ability to make a discount on all goods at once through the admin panel.
• Feedback through a special form and online chat.

Technical solutions

• Use of unique model names for separate SEO-promoting of language versions.
• Localization of users by IP address with automatic selection of language version and payment currency.
• Storage of data on CDN servers.
• Development on the ASP.NET + Angular.JS platform.

EBRD program

This project was implemented with the support of the European Bank for Reconstruction and Development (EBRD). PRAS is a certified EBRD consultant. Thanks to this, the company’s business clients can receive assistance from the bank for digital development.

Learn more about the program
next section of the site
in which

examples of real projects that the PRAS team has worked on are given