Creating user-friendly interfaces

PRAS helps in designing intuitive interfaces that increase business efficiency. Interfaces designed by our experts make interaction with the product easy and pleasant, providing a competitive advantage and improving brand perception.

Usability is a key element of successful customer interaction and growth of your business. To ensure it, it is critical to go through all stages of interface design:

  • Audience research

    The target audience is thoroughly studied - its composition, goals and tasks that it will solve with the help of the product.

  • Definition of functionality

    A list of basic functions is defined. The interface structure is created, including sections, menus and navigation elements.

  • Prototyping

    Layouts are designed to determine the optimal arrangement of interface elements. Improvements are made based on user feedback and analytical data.

  • Creating a design system

    A design system is developed to ensure uniformity and consistency throughout the product. A detailed design of the main screens is drawn up.

Expert responsible for quality

Alexei Kulbitsky

Alexei Kulbitsky

Founder of the company, art director
LinkedIn Profile
More than 12 years
business analysis / UX/UI development patterns and methodologies from strategy to layout and implementation
BSU Bachelor's Degree / BSU Master's Degree / Gerrit Rietveld Academie Trainee

Tools and technologies

PRAS actively seeks out innovative tools and technologies to improve processes and increase the efficiency of operations

  • Google Forms
    Google Forms
  • Figma
  • Framer
  • Adobe Illustrator
    Adobe Illustrator
  • Adobe Photoshop
    Adobe Photoshop
  • Adobe After Effects
    Adobe After Effects
  • Adobe InDesign
    Adobe InDesign
  • Google Analitics
    Google Analitics
  • Yandex Metrika
    Yandex Metrika
A real case from PRAS
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examples of real projects that the PRAS team has worked on are given