It's hard for the drones. Without you!

PRAS has developed a concept to promote flying robot programming courses

publish date
09.05.2018

Courses are opening in Minsk, where you can learn how to program robot drones and, moreover, to develop their mental abilities, so to speak. The PRAS team's task was to develop a concept for promoting the courses, including the creation of a metaphor and the landing page, style, presentations, diplomas, and various presentation materials strung on it.

 

Idea 

A parallel with space exploration is the cornerstone of the positioning. First, the courses are a novelty for Minsk; before Tensor, no one told the Belarusians about such things with an educational purpose. Secondly, the topic of thinking machines is still high for the majority of people, it is out of bounds and covered with a blanket of dark matter. Thirdly, for a long time we wanted to draw a small beautiful rocket.

The message, in short, is: get your spacesuit on and go explore the uncharted expanse of machine learning and the black holes of big data.

Implementation 

We started with the landing page and the main idea the courses convey: it's not going to be like it's always been. When a potential Junior Data Scientist comes at the site, the first thing he or she encounters is scrolling backwards, from the bottom up. The finger hovered in the scroll, the thought stumbled and began to move in a direction unexpected for itself - the ideal scenario that we put into the behavioral model.

"Template code and boring projects are something to forget. Virtual reality, drones and smart machines are what will become your job!" - say the teachers of Machine Learning courses. And they add: "Everything is still ahead of you, but you need the right start."
"Template code and boring projects are something to forget. Virtual reality, drones and smart machines are what will become your job!" - say the teachers of Machine Learning courses. And they add: "Everything is still ahead of you, but you need the right start."

The design of the landing page echoes this with an expressive visual message: the text is suspended against a background of countdown timers and a flaring rocket (finally we drew J), rapidly throwing away its stages.

The copywriting is in the style of a dialogue between a timid Padawan and a Skywalker who was in travails — with a bit of insolence and "no nagging".

For example:

— Is it long?

— Normal. The whole course is 36 hours.

— What's in store for me?

— In three words: Practically. One. Practice.

Result

The authors of the course liked the idea so much that they - PhDs and data scientists - agreed to “dress” into spacesuits.

Course presentations, certificates and diplomas were designed in the "space" style, an astronaut helmet appeared on the Facebook page avatar, and a landing page was approved and made the launch pad for entries.

The concept was not limited to this: the course creators plan to develop it and apply it to the design of business cards, stretchers and roll-up stands.

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